Creating a different set of artwork for sale or to get into a show
There are two types of shows that I participate in. Arranged shows are ones where you make contact with a venue that features art on its walls and negotiate to hang the paintings. These are usually businesses of some sort such as a restaurant, winery, hospital, retirement home or optometrist.
These may be solo shows or part of a larger group such as the Madison Watercolor society. (Usually the owner or perhaps an employee is in charge of vetting the quality of the work.)
A juried show is one in which one or more art experts choose which individual art pieces get in. These events are announced by a Call for entry.
The show is often housed in a museum or art gallery. These usually have an entry fee and often have awards given out once all of the artwork has been selected. There may be hundreds or thousands of entries so it can be difficult to get it and even then likely only a single painting of yours will be chosen.
How do you get noticed by a judge? You may need to create art that will not attract a buyer!
The paintings that are selected to be in juried shows are often different than what you might find in some galleries or what may appeal to many art buyers.
That is, there is a difference between what sells and what wins prizes. (Although artwork is sold during a juried show, it is usually those that are awarded a prize that are snapped up by collectors.)
And although you don’t know what the judge is looking for (and it is best not to try to guess and instead just submit your best work), there seems to be some factors to getting the juror’s attention.
Bought pieces are typically standard and “safer” such as florals, landscapes, and stuff that looks good behind a couch.
Juried pieces are often something a little bit different. This may be a different viewpoint or unusual technique. They have atypical subject matter. You also hear that juries are looking for innovative, ambitious, original, risk-taking, bold works. (That may mean entries that are pushing the boundaries of what is art. If I determine that what a show is looking for precludes representational art, I will give it a pass.)
In a juried show larger pieces often have an advantage (that means they are priced higher and may thus be out of the reach of some of my collectors.)
For my most recent paintings, I was creating some for an arranged show which means I was aiming for pieces that would attract buyers I was also entering a number of juried shows.
For example, these two are landscapes, 10 x 14 and fall into the likely to attract a buyer category
These two are 14 x 20 and have subject matter that is less likely to end up in the dining room.
Is there a difference between art you admire and what you would buy?